Brightening Antioxidant Toothpaste

Key Info

• 2022 WINNER of Best New Organic Product at the Pure Beauty Global Awards

Description

Reveal a brighter, healthier smile with the Brightening Antioxidant Toothpaste. This fluoride-free formula is enriched with natural antioxidants to protect your teeth and gums from free radicals while gently removing surface stains. Ideal for those looking for a natural toothpaste without harsh chemicals, it offers a refreshing mint flavor that leaves your mouth feeling clean and fresh. Regular use promotes a whiter smile and improves overall oral health by combating decay and strengthening enamel. Embrace a holistic approach to dental care with our safe and effective brightening toothpaste.

The UK’s first Certified Organic Brightening Antioxidant Toothpaste
2022 WINNER of Best New Organic Product at the Pure Beauty Global Awards
2022 WINNER of Best Natural Toothpaste with no fluoride at the Beauty Shortlist Wellbeing Awards.

Benefits

The dental benefits

A gentle combination of papaya enzyme, papain, and activated charcoal will lift stains and brighten teeth whilst the essential oil blend of peppermint and tea tree brings some pretty powerful antibacterial and antimicrobial power to the table. Freshening breath alongside menthol you get that clean, cleansed, cool feeling we all know and love. Coconut oil pulls bacteria from the mouth that can cause gingivitis and halitosis while aloe vera leaf juice powder will soothe gums bringing it’s antioxidant goodness to help heal sore gums and teeth.

Because this toothpaste does not contain fluoride we have made sure to include super food cranberry extract and a high content of xylitol. Cranberry is packed full of antioxidants, specifically anti caries and flavonoids that help fight plaque and reduce tooth decay and xylitol is known to inhibit acid production which then reduces exposure to tooth decay and cavities.

The cranberry extract is also an upcycled ingredient from the juicing industry so is a pretty fab for efficacy and sustainability together.

Free From

Certified Organic with the Soil Association to internationally recognised COSMOS standard.
Certified Vegan by the Vegan Society.
Certified Cruelty Free.
Super high organic content of 46%.
Made with upcycled ingredients.
Manufactured in the UK.
Made in collaboration with Dentists.
Upcycled, carbon neutral sugar cane tube packaging.
FSC Certifed carton packaging.
Does not contain fluoride – see below to find out why.
Does not contain SLS.

Ingredients

aqua (water), calcium carbonate, xylitol, glycerin**, kaolin, sodium coco-sulfate, cellulose gum, vaccinium macrocarpon (cranberry) fruit extract, papain, caprylic/capric triglyceride, charcoal powder, mentha arvensis (peppermint) leaf oil*, aloe barbadensis (aloe vera) leaf powder*, menthol*, rabaudioside a, melaleuca alternifolia (tea tree) leaf oil*, benzyl alcohol, limonene. Naturally occurring in essential oils.

45% Organic of total.
99.6 Natural origin of total.
** Made using organic ingredients.
*Organic ingredient.

Show Ingredients

Packaging

Carbon neutral, upcycled, sugar cane tube.
FSC Certified carton.

Once used, cut the top of the tube off and use any excess ingredient. Wash out the tube and cut area. Pop in your recycling as normal along with the cap.

The carton can be recycled as normal or ripped up and composted in your home compost.

Please always check local recycling policies. Just because our product is recyclable this does not mean that your local recycling facility will recycle it. Every County and Country has different rules.